Corporate Storytelling: The Journey of Belief

Corporate Storytelling: The Journey of Belief

Louis Richardson
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Technology can be complex, people are complex, and the intersection of the two can be overwhelming. Throughout his career, Louis lived at this intersection where he leveraged well-crafted and often, very simple stories and analogies to move listeners along the journey of belief. He served as Chief Storyteller for IBM where he shared his insights with hundreds of companies and events in 20+ countries and is now focused on empowering other leaders with the competitive advantage of a great story.


- Story: The Unfair Competitive Advantage

- The Decision Process: Hearts and Minds

- Stories and Non-Stories: Knowing the Difference

- Story Guidelines: Not Rules

- Enchantment not Education: Being Memorable

- Story Culture: Habits, Mindsets and Behaviours